Gross

Today’s Macworld column reviews the grossness that is an Apple Watch “review” dressed up as a break-up letter.

The impossible dream

Tuesday’s Macworld column looked at how pundits keep trying to review products that don’t exist yet.

Haptic hazard

Yesterday’s Macworld column looked at the fun you can have by analyzing products you know nothing about.

Not getting it

Today’s Macworld column looks at what you should do if you don’t understand the Apple Watch: Write a column about it in the nation’s biggest newspaper.

Stupid games

Yesterday’s Macworld column looks at the idea that the Apple Watch is a failure… to meet analysts’ estimates.

Bogus analogies

Today’s Macworld column looks at the delightfully wrong comparison between the Apple Watch and Google Glass.

Inverse relationship

Today’s Macworld column looks at how if analysts think the Watch is doomed, it’s probably a good sign it’ll be a success.

A big but

Today’s Macworld column looks at the thing Apple did not actually admit.

Pointless gyrations

Today’s Macworld column looks at comparisons of things that are not really alike.

Flub-a-dub-dub

Yesterday’s Macworld column looks at how wrong the Apple Watch launch went. No, the Macalope¬†doesn’t know either.