The beginning of the end… again

Today’s Macworld column kind of wonders if pundits don’t have some sort of long-term memory disorder.

It’s the little things

This week’s Macworld column is about the little things, which is what pundits were griping about after WWDC.

So much wrong

Today’s Macworld column wonders how much one pundit can get wrong in a single piece. (Turns out it’s a lot.)

Nailed it

Today’s Macworld column looks at some pundits who really nailed it in the lead up to WWDC.

Incomplete data

This week’s Macworld column looks at what pundits do when they don’t have all the information. And it ain’t pretty.

Everything is Apple’s fault

Today’s Macworld column shows you how to win at SEO with one simple word: Apple.

Escalation strategies

This week’s Macworld column wonders where pundits can go after turning the Apple doom and gloom up to 11. And we have another chat with the Winotaur.

Reality-challenged

Today’s Macworld column just kind of shakes its head and wonders how people get away with writing some of this stuff.

Business time

With apologies to Flight of the Conchords, this week’s Macworld column looks at some business publications and consultants prevaricating about Apple. Shocking, isn’t it?

Bigger is just better because

Today’s Macworld column looks at the “bigger phones are just better” fetish.