And that is why you fail.
Here’s how the Xbox handles it:
First, each movie is available for rental only during a several-week window–then it’s gone. Second, you have to start watching the movie within two weeks of downloading it. Third, once you start watching it, you have to finish watching within 24 hours.
In each case, the movie is lost forever if you’re tardy.
Well, isn’t that craptacular?!
The Macalope suspect that — like DRM — Apple could probably find a better way of handling rentals than Microsoft which loves to roll over to the recording industry. But barring that, that’s really one of the differentiators between the two companies, isn’t it? Microsoft’s willing to give you a half-assed solution for something were Apple says, no, you don’t want to do that because it’s going to suck.
Can’t you just hear Steve Jobs saying that?
And you’d just nod vigorously in agreement, too, wouldn’t you.
Finally, here’s Michael Gartenberg’s on the Apple TV after a glowing review:
Is there a downside? Not really.
There you have it.