Nobody wants an iPad!
Our friends at Retrevo are ginning up hits to their little shopping site again, this time with a survey that says “iPad Hoopla Fails to Convince Buyers”.
Which is an odd title because that’s exactly what it did. Retrevo makes a big deal of pointing out that the number of people who said they weren’t interested in an iPad nearly doubled from before the announcement to after it. Wow! The iPad is doomed!
What Retrevo “oddly” (ironic quotes intentional) doesn’t call out is that the number of people who said they would like to buy an iPad tripled. Not only that, the number of people who said they were interested but needed more information also went up. Equally shocking is the fact that the number of people who said they hadn’t heard of the iPad and weren’t interested shrank from 35% to 18%! The number of people who said they “need” an iPad (as opposed to “want” – nice phrasing, Retrevo) went up as did the number of people who thought maybe they “needed” one.
All that happened here is that more people were aware of the iPad after the announcement and more had formed an opinion about it. The bulk of the people who hadn’t heard of one and already weren’t interested (who could those people be?!) moved to the “Yes, I’ve heard of it and I’m not interested” category.
Again, this survey was of “more than 1000 randomly selected Retrevo users” who we’ve already determined are not in Apple’s core customer group.
At least Macworld caveated its report on the survey this time by linking to the Macalope’s previous takedowns of Retrevo’s nonsense. The Macalope dreams of a day when we can all just ignore them.