Not getting it

Today’s Macworld column looks at what you should do if you don’t understand the Apple Watch: Write a column about it in the nation’s biggest newspaper.

Stupid games

Yesterday’s Macworld column looks at the idea that the Apple Watch is a failure… to meet analysts’ estimates.

Bogus analogies

Today’s Macworld column looks at the delightfully wrong comparison between the Apple Watch and Google Glass.

Inverse relationship

Today’s Macworld column looks at how if analysts think the Watch is doomed, it’s probably a good sign it’ll be a success.

A big but

Today’s Macworld column looks at the thing Apple did not actually admit.

Pointless gyrations

Today’s Macworld column looks at comparisons of things that are not really alike.

Flub-a-dub-dub

Yesterday’s Macworld column looks at how wrong the Apple Watch launch went. No, the Macalope¬†doesn’t know either.

Double header

Today’s Macworld column¬†features one pundit with two craaaazy columns.

A mixed bag

Today’s Macworld column points out that choice in and of itself isn’t always better.

Zombie ideas

Today’s Macworld column shows how all upcoming Apple products must be presumed DOA because, well, that’s the only time you can write that kind of thing — before they ship.