Blind spots

This week’s Macworld column looks at pundit blind spots about an iWatch and Apple’s ability to innovate.

Pre-panned for your convenience

Today’s Macworld column looks at an iWatch pre-review that — surprise! — doesn’t like it!

Early reviews

This week’s Macworld column looks at those who want to compare Apple products not shipping yet to currently shipping devices and how Tim Cook’s doing.

Trying too hard

This week’s Macworld column cautions pundits and analysts to lift with the knees, not the back, when carrying all that water for Apple’s competitors.

Cause and effect

This week’s Macworld column looks at 4-inch iPhone rumors, Google phones and Ultrabooks… again.

True originals

This week’s Macworld column looks at Ultrabooks, jerky publications that sometimes get it right and the iPad mini rumors.

Leave the giant conglomerate alone!

This week’s Macworld column looks at CES and Samsung’s defenders.


In this week’s Macworld column the Macalope follows up on Dan Gillmor and a very silly pundit switches to the Mac. Then, leave the Mac mini alooooooooone!

Nobody wants an iPad!

Our friends at Retrevo are ginning up hits to their little shopping site again, this time with a survey that says “iPad Hoopla Fails to Convince Buyers”.

Which is an odd title because that’s exactly what it did. Retrevo makes a big deal of pointing out that the number of people who said they weren’t interested in an iPad nearly doubled from before the announcement to after it. Wow! The iPad is doomed!

What Retrevo “oddly” (ironic quotes intentional) doesn’t call out is that the number of people who said they would like to buy an iPad tripled. Not only that, the number of people who said they were interested but needed more information also went up. Equally shocking is the fact that the number of people who said they hadn’t heard of the iPad and weren’t interested shrank from 35% to 18%! The number of people who said they “need” an iPad (as opposed to “want” – nice phrasing, Retrevo) went up as did the number of people who thought maybe they “needed” one.

All that happened here is that more people were aware of the iPad after the announcement and more had formed an opinion about it. The bulk of the people who hadn’t heard of one and already weren’t interested (who could those people be?!) moved to the “Yes, I’ve heard of it and I’m not interested” category.


Again, this survey was of “more than 1000 randomly selected Retrevo users” who we’ve already determined are not in Apple’s core customer group.

At least Macworld caveated its report on the survey this time by linking to the Macalope’s previous takedowns of Retrevo’s nonsense. The Macalope dreams of a day when we can all just ignore them.

iPad Derangement Syndrome

More shameless iPad boosterism in the Macalope’s Macworld piece this week. Sorry. He takes down some silly pundits, though. Everyone likes that, right?