Eternal Flame

Today’s Macworld column looks at the undying idea that Apple needs to lower prices.

Part of the problem

Today’s Macworld column points out the idea that if you want less coverage of Apple, maybe you should cover it less.

AAPL vs. Apple

Yesterday’s Macworld column looked at the difference between the stock and the company.

And if you missed it, Tuesday’s column looked at the idea that Apple should ditch one of its competitive advantages, just to make Windows users happy.

Not exactly missing it

Today’s Macworld column looks at the reaction to Apple’s quarterly results.

And if you missed it, Tuesday’s column looked at the contention that developers are skeptical of the Apple Watch.

Unreality check

Yesterday’s Macworld column looked at the amusing notion that Tim Cook is a lousy CEO.

The replacements

Today’s Macworld column shows that Apple is not your personal game of fantasy baseball.

Book club

Today’s Macworld column shows how to beat up Apple executives over their book choices.

The anti-Beatitudes

Yesterday’s Macworld column went over the Apple = religion thing. AGAIN.

The blame game

Today’s Macworld column├é┬áreveals that everything is Apple’s fault.

Never say never again

Yesterday’s Macworld column finds yet more words put into Steve Jobs’s mouth.