The Macalope

The refrain

Bad argument? Repeating it doesn’t help.

Tuesday’s Macworld column found that if your argument about Apple is not great, repeating it doesn’t help.

Hang on to those smartphones during the holidays.

Saturday’s Macworld column was not specifically about Apple!

The iPad Pro’s been out for two weeks and we can already tell it’s doomed.

Yesterday’s Macworld column looked at how the iPad Pro is doomed because that’s the kind of thing you can tell after two weeks.

When a publication tries a bit too hard.

Yesterday’s Macworld column looked at publications that try too hard.

How bad are Apple Watch sales? Time-travelingly bad.

Yesterday’s Macworld column showed that Watch sales are so bad they’re traveling back in time and are being undone.

The least trusted name in Apple commentary.

Today’s Macworld column looks at the last name in Apple commentary.

That Apple doom is coming any day now!

Yesterday’s Macworld column reminded us that Apple doom is coming any day.

The car industry is perfect as it is! No room for improvement!

Yesterday’s Macworld column looked at what a waste of time it certainly must be for Apple to work on a car.

Grading Apple on a curve that always slopes down.

Saturday’s Macworld column looked at how Apple gets graded on a curve.

That strength of Apple’s? It’s really a weakness.

Today’s Macworld column looks at how Apple’s strengths are always portrayed as weaknesses.