OK, there’s bitching and then there’s primo grade-A bitching.
“Worst. Macworld. Ever.” said one attendee after the Tuesday keynote. “This sucks.”
This displays little more than a lack of proper historical perspective. Gil Amelio ring any bells? Please, let’s not review the tape, people. It could get ugly.
It also displays a lack of proper verbiage. More correctly, the attendee should have said “Worst. Macworld. Expo. Keynote. Ever.” as he or she could not have been to the showroom floor yet.
Also, there’s all the drinking. We’re not nearly done with that.
This year’s keynote was an epic yawner.
Personally, while the keynote obviously lacked the big announcements of recent years, the Macalope found the iLife demonstration to be awesome, and the crowd seemed to agree.
No new iPhone.
Please. No serious analyst thought there would be a new iPhone.
No new iPod.
iPod? Nobody at all thought there would be new iPods.
No new iMac, and — despite lots of pre-show hype, rumor and buzz — no new Mac Mini.
Yes. A bunch of people thought there might be a new Mini and maybe a new iMac. But did Apple in any way shape or form lead anyone to believe there would be? No. This kind of sentence construction is designed to make you think that it’s somehow a failure on Apple’s part that they didn’t deliver an iMac or a Mini. It’s not.
You can be disappointed that Apple didn’t announce more (and, don’t be mistaken, the Macalope is) but you’re just being a tool if you’re claiming to be disappointed because Apple didn’t announce specific items “everyone said they were going to announce”.
The keynote also ended with a thinly veiled insult: Tony Bennett singing “I Left My Heart in San Francisco” — surely a goodbye middle finger to International Data Group, which owns Macworld Expo.
Of course it seems to be a middle finger if you’re the kind of person who sees everything through the prism of motives that appeal to your high-school Heathers mentality. The horny one actually thought it was a nice send-off.
Was it a great keynote? Well, no. Phil Schiller actually did a great job delivering it. Has anyone watched CEOs from other companies? They’d be lucky to have their keynotes delivered by Schiller, let alone Jobs. Apple followers are spoiled.
The problem is he just didn’t have that much to announce. But expecting pie-in-sky items like new iPhones and iPods is just jackassery in the third degree.
The Macalope will have some more thoughts on the keynote in his piece for Macworld on Thursday.
ADDENDUM: The Macalope, while not shy about profanity, doesn’t usually point it directly at a silly pundit, but in this case he’s going to make an exception for this:
Topping it off was Tony Bennett, who came onstage and belted out a couple of songs nobody under 60 knows.
Well, a pleasant fuck you to you, Mathew. The Macalope is well below 60 and was utterly thrilled to see a legend like Tony Bennett singing classic songs. Unless you go to Vegas frequently, this was a once-in-a-lifetime chance to see someone whose name will go down in history as one of the greatest performers. And so far everyone the Macalope’s talked to has raved about it.
Don’t be a dick.