Let the stupid begin!
BusinessWeek’s Peter Burrows jumps on Jobs’ health right out of the gate. Maybe Jobs is sick, maybe he isn’t. The truth of the matter is that Macworld just doesn’t make sense for Apple anymore. Burrows doesn’t get it.
Here we have a company with $27 billion in the bank, that gets massive, global exposure from a talk that rarely lasts two hours. If Apple can’t see the ROI in Macworld, what company can justify the tradeshow bill?
Apple gets “massive, global exposure” when it sneezes. They’re the perfect example of a company that doesn’t need a trade show. Why go to all this trouble when all people have to do to learn more about your products is wander into one of your stores or open up a newspaper?
It’s still a sad moment for the Macalope. Macworld has been the place to get to know other Applephiles for 20 years. He won’t miss the conference, but he will miss the partying.