Monkeys flinging their own poo
As part of the settlement, all legal action on both sides has been dismissed, but the rest of the arrangement’s details remain confidential.
[Emphasis the Macalope’s.]
That didn’t stop analysts familiar with Apple, Cisco and the iPhone brouhaha from speculating on who won and, more important, who lost at the negotiation table.
“The rule in Silicon Valley is that if Apple leaves the table smiling, the other guy got screwed,” said Rob Enderle, an independent analyst and principal of the Enderle Group.
Roger Kay, of Endpoint Technologies Associates, agreed. “It certainly looks like Cisco gave away the store.”
Both Enderle and Kay said their take was based on the clear value of the iPhone name, and the vague interoperability promises made in the statement. “I’m not convinced that Cisco got what it wanted out of this,” said Enderle. In the past, he added, Apple has made promises to partners that it didn’t keep. “That’s been a history of deals with Apple. The partner always regrets it.”
OOH-HA-HA! EEE-EEE-EEE! OOH-OOH-OOH!
As usual, Enderle is talking out of orifices that were not meant for such purposes.
Cisco clearly could not have given a rat’s ass about the iPhone trademark. It Photoshopped the name on existing products to try to give the illusion that it had great big plans for it. Then it happily came to an agreement with a company that was going to put it on a landmark product that will turn Cisco’s use of the trademark into a footnote. A brief anachronism.
Do not, dear readers, shed a single tear over poor Cisco. The Macalope doesn’t know the terms of the deal any more than Enderle does, but whatever it got, it was adequately compensated for half an hour of Photoshopping.