Today’s Macworld column looks at the dizzying array of things pundits like to project about Apple.
Projection
Not real things you can write about Apple!
Category: More Macalope
Works of fiction
Tech journalism is a great medium for working on your fiction. Apparently.
This week’s Macworld column finds that technology writing is a great place to hone your fiction-writing chops!
Summer drama
Tim Cook stars in this summer’s hit from Pundit Pictures!
If you see one movie this summer, don’t make it the one about how Tim Cook has one last chance to save Apple.
So misunderstood in his time
Poor Mike Elgan. … Wait, that’s not right.
Today’s Macworld column asks us all to cry a river for poor Mike Elgan.
Dubious conclusions
How did… what… when… who… with the… buh?
This week’s Macworld column wonders how pundits come to their conclusions. And if you missed Thursday’s and Tuesday’s columns that, uh, might be because the Macalope forgot to link to them.
A hot mess
There are two kinds of hot messes in this world. Let’s review.
This week’s Macworld column looks at the two kinds of hot messes there are in this world.
The reviews are in!
The reviews are in and iOS 7 is a dud!
Today’s Macworld column looks at one of the first reviews of iOS 7. Wait… reviews?
The beginning of the end… again
After reinventing the smartphone, Apple stole it from the people who stole it from them!
Today’s Macworld column kind of wonders if pundits don’t have some sort of long-term memory disorder.
It’s the little things
Well, look, pundits have to gripe about *something*, right?
This week’s Macworld column is about the little things, which is what pundits were griping about after WWDC.
So much wrong
A veritable verdant field of wrongness.
Today’s Macworld column wonders how much one pundit can get wrong in a single piece. (Turns out it’s a lot.)