The Macalope

So misunderstood in his time

Poor Mike Elgan. … Wait, that’s not right.

Today’s Macworld column asks us all to cry a river for poor Mike Elgan.

How did… what… when… who… with the… buh?

This week’s Macworld column wonders how pundits come to their conclusions. And if you missed Thursday’s and Tuesday’s columns that, uh, might be because the Macalope forgot to link to them.

There are two kinds of hot messes in this world. Let’s review.

This week’s Macworld column looks at the two kinds of hot messes there are in this world.

The reviews are in and iOS 7 is a dud!

Today’s Macworld column looks at one of the first reviews of iOS 7. Wait… reviews?

After reinventing the smartphone, Apple stole it from the people who stole it from them!

Today’s Macworld column kind of wonders if pundits don’t have some sort of long-term memory disorder.

Well, look, pundits have to gripe about *something*, right?

This week’s Macworld column is about the little things, which is what pundits were griping about after WWDC.

A veritable verdant field of wrongness.

Today’s Macworld column wonders how much one pundit can get wrong in a single piece. (Turns out it’s a lot.)

These guys really set the right tone for WWDC.

Today’s Macworld column looks at some pundits who really nailed it in the lead up to WWDC.

When you don’t have all the data, pretend it doesn’t exist! Or just freak out.

This week’s Macworld column looks at what pundits do when they don’t have all the information. And it ain’t pretty.

Isn’t it obvious everything is Apple’s fault?

Today’s Macworld column shows you how to win at SEO with one simple word: Apple.