Well done, great Satan!
The Macalope has been awfully critical of Microsoft’s marketing for, oh, ever. So he thought he should give the company some credit for its new Internet Explorer campaign (tip o’ the antlers to Daring Fireball). It explains why IE is better and it’s really quite funny. Although the Macalope could have done without the vomit, even that one was amusing for the copiously long beep.
At the end of the day, of course, it’s still Internet Explorer. When the Macalope says the ads explain why Internet Explorer 8 is better, he means they’re really explaining why it’s better than earlier versions of Internet Explorer. What’s the outdated browser they’re talking about in the first one? It ain’t Safari, sister.
But this is marketing. And, for the most part, it’s marketing done right, very much on a par with the “I’m a Mac” ads. The only quibble might be the fact that the jokes are at the expense of the people the ads are ostensibly trying to reach, but it’s a fairly obvious conceit. And people really do want to share things, protect their browsing and keep up to date on multiple sites. So the Macalope thinks it works.
No, he’s not drunk.
Well, not really drunk, anyway.