Well done, great Satan!

The Macalope has been awfully critical of Microsoft’s marketing for, oh, ever. So he thought he should give the company some credit for its new Internet Explorer campaign (tip o’ the antlers to Daring Fireball). It explains why IE is better and it’s really quite funny. Although the Macalope could have done without the vomit, even that one was amusing for the copiously long beep.

At the end of the day, of course, it’s still Internet Explorer. When the Macalope says the ads explain why Internet Explorer 8 is better, he means they’re really explaining why it’s better than earlier versions of Internet Explorer. What’s the outdated browser they’re talking about in the first one? It ain’t Safari, sister.

But this is marketing. And, for the most part, it’s marketing done right, very much on a par with the “I’m a Mac” ads. The only quibble might be the fact that the jokes are at the expense of the people the ads are ostensibly trying to reach, but it’s a fairly obvious conceit. And people really do want to share things, protect their browsing and keep up to date on multiple sites. So the Macalope thinks it works.


No, he’s not drunk.

Well, not really drunk, anyway.

Hold the liver

This week’s Macworld piece is liver-free. It looks at some silly punditry on the iPhone, dissatisfaction amongst netbook owners and when a man loves an iPhone app very much…

RSS Feed Infested With Spam. Working On It.


Edit: Strange. It seems limited to Google Reader. Anyone who has any clues, feel free to comment.

Edit 2: That’s better. Still don’t get it, but deleted two extraneous files and reinstalled WordPress.

WWDC, week two!

This week’s Macworld piece looks at the continuing anger over AT&T’s pricing and includes a takedown of our old friend Adrian Kingsley-Hughes.

Did everyone at PCWorld take their stupid pills today?

Now PCWorld’s Robert Strohmeyer says Safari download stat is pure hype.

I know I’m cruisin’ for some abusin’ at the hands of the Mac fanatics today…

Ha-ha! They are wacky when you’re an incredible jerk, aren’t they?! But it’s not only them, Bob. The 1950s called and they said it’s high time you stop talkin’ like ‘dat. And also they said you should sit on it, Potsie.

This time, all the major tech outlets are credulously reporting on this morning’s press release from Apple, which heralds the runaway success of Safari 4 on the basis of 11 million downloads in three days.

Now, I’m not doubting Apple’s numbers.

Ah, so you just don’t know the meaning of the word “credulously” then. Got it.

But as someone with three Macs at home, I couldn’t help but notice that Apple pushed Safari 4 out as an automatic update to all of its users this week.

Bzzt. It’s not an “automatic update”. If it were an “automatic update”, people would be rightly up in arms because Apple overwrote their browser without asking. It’s a update notification. The user gets to decide whether or not to install it.

Which is pretty much exactly like what Microsoft and even Firefox do. So what’s your point again?

An informal poll of my friends and colleagues reveals a whole lot of the same. Got the update dialog, downloaded and installed it, don’t intend to use it.

So so far we’ve determined you don’t know what “credulously” means and you don’t know what “automatic” means. Looks like someone needs to get a word-a-day calendar for Christmas.

What is at issue is the ridiculously thin claim that the latest Safari is a wild success on the basis that Apple basically pushed it out to everyone it possibly could, whether they wanted it or not.




What is it about this relatively simple process that’s so confusing, Bob? Software manufacturer notifies user an update is available, user decides whether or not to download and install it.

Unless you’re just saying that people who have Safari installed — including, apparently, you — are incapable of making binary decisions on their own. That’s an interesting theory, but one that doesn’t paint you in a very good light.

The one person the Macalope knows who might fall into this category is Mrs. Macalope. But her default setting is “no”. Every time the software update window appears she ignores it. It sits there bouncing away in the Dock and somehow she manages to ignore it. Meanwhile, the Macalope, sitting next to her on the couch CAN SEE NOTHING BUT THE BOUNCING ICON IN MRS. MACALOPE’S DOCK. OH, MY GOD! WHEN IS SHE GOING TO CLICK ON THAT AND AT LEAST MAKE IT STOP BOUNCING?! CAN’T SHE SEE IT?! HAS SHE LOST HER PERIPHERAL VISION?! DID SHE HAVE A STROKE?! SHOULD THE MACALOPE RUSH HER TO THE HOSPITAL?! AFTER DOWNLOADING AND INSTALLING THE UPDATE?!

But even she’s making a decision — she’s choosing to ignore it. How she does that for an entire episode of Weeds, the Macalope has no idea, but she does.

This very clearly echoes the last big Safari update, which Apple also pushed to unsuspecting users through its update tool.

Wrong again! Good Lord, it’s like the only thing you got right in this pointless rant was your name (if you even are Robert Strohmeyer).

That was an instance of Apple including new software (i.e. Safari) for users that only had iTunes or QuickTime installed. That was wrong and the company shouldn’t have done it. But the Safari download statistic is just as valid as the download statistics for any other browser. Every single one lets the user know there’s an update and asks them if they want to download it. If not, then the vendor is doing it wrong.

Like you in this piece.

Gah. Look, Strohmeyer may be a very nice guy and he may legitimately think he’s got a point here, but two trolltastic pieces in one day, PCWorld? You’re on notice.

10 ponies Apple failed to deliver at WWDC

WWDC No Shows: 10 Things We Wanted From Apple and Didn’t Get (tip o’ the antlers to TUAW – so if you must click a link, click this one, not the first one!).

1. The Apple Tablet

No free pony.

2. The Elusive ‘iPhone Nano’

No free shetland pony.

3. The iPhone FM Transmitter

No orthopedic pony for pony riders with special needs.

4. A New iPod

No pony that anyone who’s paying attention would know comes in September every God damn year.

5. Adobe Flash Support

No angry pony that lumbers around slowly and then poops in your living room.

6. Removable Batteries

No stupid pony no one cares about.

7. iProd and iFPGA

No imaginary pony we made up.

8. MMS and Tethering Support (That Can Actually Be Used)

AT&T won’t let us ride the pony (this one’s fair, you’re one for ten, JR!).

9. Carrier Expansion

No doublewide pony.

10. Steve Jobs

No “indispensable” pony we were told 10,000 times wouldn’t be there but, ooh, look, somehow they managed to pull the keynote off without it.

Just because you can write a piece, JR, doesn’t mean you should write a piece.

WWDC Fallout

This week’s Macworld piece looks at the iPhone pricing squabble, says so long to the PowerPC and points out that while Rob Enderle was dramatically wrong again, so were some other people.

The WWDC/Pre Show

This week’s Macworld piece lools at WWDC expectations, adds one more rumor to the pile and asks, would a netbook by any other name still smell like crap?