The other shoe
Computerworld reported yesterday that the Mac’s share of U.S. computers surfing the web doubled in the last 8 months.
Computerworld talks about what this means for web developers, but it also has implications for content providers and advertisers. Mac users want to read about Macs and they want to buy Mac products.
And people are seeing dollar signs in their eyes.
The Macalope’s hairy ears have picked up interesting portents of late. When Jason O’Grady was hired to blog by ZDNet, it seemed to be mostly just a publications that doesn’t really care for Apple taking an obnoxious shot at the company by hiring one of the targets of its famous “Asteroid” lawsuit.
It also fit in with ZDNet’s blog strategy which seems to be “we don’t care if it’s good, just get us some hits.”
But O’Grady’s not the only one. The Macalope has watched as large media outlets have been trying to increase their presence in the online Mac community, sometimes through acquisition of online talent or partnerships (see: Fake Steve and Wired). Finally, we apparently count for something.