Neven Mrgan on the specialized device
But while we wait for that future, the tablet doesn’t have to be a weird half-solution. See, about a year ago I said of tablets that they’re “small enough that you can take them anywhere, and big enough that you won’t take them anywhere.” As in, you always have your phone on you, and if you need something bigger – that is, big enough to need a carrying case or bag – why not just grab a laptop? But then I heard a few comments about certain special cases where a tablet would actually be the total bee’s knees; cooler and more useful than a laptop.
Special cases such as digital sketching and painting.
Or take the cases of professional photography and medical imaging…
But Apple’s not really really the kind of company that’s going to make a specialized device. Apple generally makes things that have broad market appeal, so the Macalope think there’s a hook we’re missing here.
The Macalope likes to imagine an Apple pitch meeting like something out of The Player in which every movie was pitched as a combination of two previous movies. “It’s Prizzi’s Honor meets Turner & Hooch!” etc. One thing is something Apple already makes, the other thing is something they’re not involved in yet.
The iPhone was phone meets Mac. The Apple TV was Mac meets TV. Maybe the tablet is Front Row meets iPod (phrased like that it doesn’t sound like it’d win approval – maybe there’s a better way to put it) or Mac meets book or newspaper. Or Mac meets hand-held game device as Neven alludes (although, the iPhone and Touch already fill that scenario).
Whatever it is, it seems to the horny one that a simple way of phrasing it exists, whether they actually use it overtly internal to Apple or not. We just don’t know what it is yet.