No, no, no
Look, let the Macalope show you how this is done.
WRONG: Roger Kay’s Microsoft-sponsored “Apple tax” analysis is out of line! Let me show you a detailed analysis of how he pads and distorts the costs!
RIGHT: Microsoft has boxed itself into a corner of expensive, nonsensical and uncompelling upgrade paths and is behaving like a spoiled child because its customers have started realizing they don’t have to use Windows. They know it and Roger Kay knows it. If they spent half the time they spend filling out fake tax forms and paying actresses to buy their products actually making a good user experience, they might be able to speak about value with an iota of credibility. But probably not.
See the difference?
ADDENDUM: Just to be clear, this is not a rational argument they’re trying to make, so don’t treat it like one. Don’t waste your time refuting horse shit. When someone calls you a name, you don’t say “Am not!” You say “Yeah? That’s not what your mother said while I was…” Etc.
Don’t bring a knife to a gun fight.