Your retail strategy appears to suck
In what seems like nothing more than a lame “me-too”, Microsoft is set to open retail stores. Unless they’re going to work with some hardware vendors to sell complete package solutions, the Macalope is having a hard time seeing how a store that sells nothing but software is going to do any better than, say, Egghead.
If you don’t remember Egghead, go ask your parents.
But, like the horny one noted, they could work around that.
The real kiss of doom is who they’ve picked to head up the effort. When Apple decided to open retail stores, it plucked Ron Johnson from Target and put the CEO of the Gap on its board. Who did Microsoft pick?
Porter has been head of worldwide product distribution for Dreamworks Animation SKG since 2007, but before that, he spent 25 years at Wal-Mart Stores. His last position there was vice president and general merchandise manager of entertainment.
Correct the Macalope if he’s wrong, but Dreamworks doesn’t have any retail stores other than, he would imagine, a few company stores. And, while some readers might not see the difference between Wal-Mart and Target, the horny one assures you it’s there.
It’s possible to still make a nice retail experience with these building blocks and Microsoft will assuredly throw a bazillion dollars into it, but right now this doesn’t exactly give off the sweet smell of success.