Is this a joke?
Wired’s news feed teases Adam DuVander’s Webmonkey piece on the so-called “Apple tax” thusly:
It’s no secret that Apple’s computers cost more than PCs with similar specs.
Well, when you put it like that, it must be true!
But Apple’s disclosure of its sales figures and estimated market share at a press event Tuesday raises new questions about exactly how much money the company is making off each new Mac purchase.
And new questions mean new jackasstic answers! Enough teasing! Let’s get to the piece.
The concept, which has merit, is that Apple’s computers cost more than PCs.
Does it have merit? Of course! Adam just said so!
Just how much? Apple hinted at the number in its event today:
Retail share: 17.6 percent market share of unit sales.
Revenue share: 31.3 percent of retail sales.
In other words, where one in five computer sales is an Apple, these account for one of every three dollars spent. Apple has more share of the revenue because its computer cost more.
Cost more than what? Cost more than similarly configured machines as Adam says (remember, the teaser promised we’d be talking about similarly configured machines)? No.
No matter how you crunch the numbers, they imply that Apple charges at least 50 percent more than other manufacturers, maybe even twice as much.
They do not. How would that even be possible? Don’t you think people might notice that? What the numbers show is that Apple competes at the high end of the market and has no presence in the low end of the market.
Are you kidding us, Adam? Are you kidding us, Wired?