Are you still talking about that?
Information Week’s Brad Kenney asks of Apple’s decision to reveal the iPhone six months in advance: Strategic Misstep, Or Supreme Confidence?
Uh, are those the only choices? (Hint: noooooooo.)
First of all, consider the name. At the time of the Macworld announcement, San Jose-based Cisco Systems owned the exclusive rights to the term iPhone…
Yes, believe it or not, Kenney wants to party like it’s January, 2007!
News flash, dude: Cisco settled! It’s over! Time to live in the now!
By giving such a long (it’s been almost six months and still no iPhone) time lag…
Yeah! Where the hell is that damned phone?!
Oh, wait, that’s right. It’s still May.
…Apple has not only allowed excitement to dim but has also negatively impacted iPod sales in the interim.
Yeah, because now nobody’s talking about the iPhone! Everyone’s into lol cats!
And were you talking about these iPod sales? The sales that were up 24% from last year? Are those the sales you’re talking about?
Because, you know, not so much.
The brightness of Jobs’ iPhone spotlight inevitably meant that quite a few consumers were left in the dark concerning [the Apple TV].
Which the company had already grandiosely announced back in September at its own special event.
Now, look, Apple could have hacked up the Macworld keynote and spent some time on the Mac and some time on Apple TV and some time on the iPod and some time on the company’s lol cat strategy. But the iPhone is arguably the biggest Apple product announcement in the last twenty-three years and Jobs clearly poured his heart into this thing. Give the man his hour and a half.
In a letdown, however, Kenney then pulls the rug out from under his arguments.
Despite what was widely characterized as bad timing by Jobs, the iPhone’s unique intuitive interface, rich feature set and undeniable cool factor paired with Apple’s pre-loaded customer loyalty means that, so long as Apple’s product developers remain at the top of their game, no amount of marketing missteps can keep this new Apple product from getting eaten up by the market.
C’mon, Brad! Don’t string the Macalope along like that and then get all goo-goo eyes for Apple at the end!
Yes, some of the slower analysts have said it was somehow a mistake, but let’s look at what it gained Apple.
- The iPhone announcement completely stole the thunder from CES.
- Discussion of the iPhone took some of the heat off Apple over subsequent revelations about the options scandal.
- The announcement silenced the non-stop speculation about when/if/could the company make a phone.
- As iPod sales growth as leveled off, the announcement answered the question of where the company expects its growth to come from in the future.
Now, Brad, surely some of this must have occurred to you. Funny you didn’t see fit to mention it.