Mac sales down! Vista to blame?!
As a teacher of the Macalope’s liked to say, “There are no stupid questions, Macalope. Only stupid people.”
Which brings us to eWeek’s Joe Wilcox who asks Did Vista Sap Mac Sales?
“Sap Mac sales”? What conference call were you listening to?
After a year of gains, Mac shipments declined during Apple’s fiscal 2007 second quarter. Is Vista a reason?
Mac shipments declined? What? No, they didn’t. They were up 36%.
Sequentially, overall Mac shipments declined 6 percent, as measured in units and dollars, between Apple’s fiscal first and second quarters.
Not the old “quarter to quarter” crap again. C’mon!
And the “years of gains” part isn’t even correct and Wilcox’s own chart shows that. You know, if you’re looking at sequential quarters — apart from asking yourself why on God’s green earth you’re doing that — you might want to actually look at the data before you make generalizations.
“Years of gains”? No. Mac sales declined slightly a quarter ago and, duh, more significantly… exactly one year ago!
But Wilcox has apparently only just heard of this “cyclicality” of which we speak.
The word from analysts: No impact. The declines are seasonable, and typical for Apple and less than fiscal 2006 second quarter.
Uh, you know, Joe, you can actually do that calculation yourself. You don’t need to call some fancy high-paid analyst. Just get the ol’ slide rule out and let ‘er rip!
What’s funny about Wilcox’s piece is the underlying “Uh… no…” tone in all the quotes he gets.
“I wouldn’t read too much into a sequential decline,” said David Daoud, manager of IDC’s personal computing and PC tracker programs.
You can almost hear Daoud scratching his head and speaking… very… slowly…
This one is better, though:
“Sales always decline from [Apple's] Q1 to Q2 because of seasonality,” said Stephen Baker, NPD’s vice president of industry analysis. “A better question would be if the sequential decline this year was more or less than the sequential decline last year.”
“Sales always decline this quarter, you numbskull, and, uh, your question sucks.”
Now, one might argue that Wilcox only asked a question and faithfully reported the answer.
So what’s wrong with that?
What’s wrong is that the question is so misplaced. Did he really think Apple’s results were a bad thing? How could he have missed the multitude of reports that Mac sales soared? How could he have missed Apple’s stock price ripping past 100?