Phil Schiller invented the wheel
Leander Kahney on the birth of the iPod:
The idea for the scroll wheel was suggested by Apple’s head of marketing, Phil Schiller, who in an early meeting said quite definitively, “The wheel is the right user interface for this product.”
The Macalope’s not sure he buys all the elements of the story. Toshiba built those little hard drives and didn’t know what to do with them? Does that make sense?